My Chef Brand Identity
Everything you need to represent My Chef consistently — logos, colors, typography, and usage rules for partners, press, and integrations.
Logo Variations
Use the colored version on light backgrounds, and the white version on dark or colored backgrounds. Never alter the logo colors.
Horizontal — Colored
Use on white or light backgrounds
Vertical — Colored
Use on white or light backgrounds
Horizontal — White
Use on dark or colored backgrounds
Vertical — White
Use on dark or colored backgrounds
Horizontal — White on Brand Red
Use on brand red or similarly saturated backgrounds
Brand Colors
Our palette is intentionally minimal. Primary Red is used for all key actions and brand moments; the neutral tones support readability and hierarchy.
Primary Red
Primary / Brand
Brand Black
Text / Background
Light Gray
Borders / Dividers
White
Background / Reverse text
Typography
We use Inter exclusively — a geometric sans-serif optimised for screen readability across all sizes and weights.
Font Weights
Type Scale
Character Set — Inter Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % & * ( ) — , . ? /
Usage Guidelines
Following these rules keeps the My Chef brand consistent and trustworthy everywhere it appears.
Do
- Use the colored logo on white or very light backgrounds.
- Use the white logo on dark, black, or brand-red backgrounds.
- Maintain clear space equal to the height of the "M" glyph on all sides.
- Scale the logo proportionally, keeping the aspect ratio locked.
- Use Inter for all body copy and headings when representing the brand.
- Reproduce hex codes exactly when using brand colors in digital assets.
- Request hi-res or alternate formats by emailing info@mychef.rest.
Don't
- Do not recolor, tint, or apply gradients to the logo.
- Do not stretch, distort, or skew the logo in any direction.
- Do not use the logo on busy backgrounds or photographs without a clear contrast treatment.
- Do not apply drop shadows, outlines, or decorative effects to the logo.
- Do not recreate the logo in a different typeface or icon.
- Do not use the brand name "mychef" as one word in official copy — always write "My Chef".
- Do not imply partnership, endorsement, or affiliation without prior written permission.
Clear Space
Always maintain a minimum clear space around the logo equal to the cap-height of the wordmark's first letter. This ensures the logo is never visually crowded.
Need Additional Formats?
If you need PNG, PDF, EPS, or higher-resolution artwork — or if you have a special use case — reach out and we'll send you what you need.